If you have a home based business you need to promote, you probably can benefit from leads. The best kinds of leads are those that you generate yourself, but what if you have to buy leads?
Lead packages are sold by lead brokers that get the leads from who-knows-where. The leads come from various forms filled out online and online surveys that are completed. They contain names, email addresses, phone numbers, and often various other information.
Buying leads can be a tricky business. But in general, lead quality can be determined by two factors.
Age of Leads – How old are the leads in the package? In general, the newer ones are preferable (fresh leads) because the person is more likely to remember filling out the online form and may not be surprised by your contacting them. Older leads, older than 30 days are generally not that useful for the converse reason – the length of time gone by since the person filled out the online form.
How Many Times Sold – Age of lead is not the only quality factor when considering purchasing leads. Another thing to consider is how many times the lead list has been sold to other people. Generally speaking, the more times a lead is sold, the more that lead’s value diminishes. Try to look for the lead lists that have been sold to no more than 3 or 4 other people.
When it comes to buying leads, it’s like everything else – you get what you pay for. Usually when someone is giving you ‘free’ leads as part of a package, they may not be worthwhile. Look for age and sell frequency as a guide to the quality of the lead packages you buy. Better quality leads will yield more prospects for your home-based business.