As parents, we always want to save money. We have tight budgets,
limited incomes, mouths to feed and clothes to buy. When it comes to
spending money on expensive food – cereal at $4, syrup at $3 and so on
– we really want to save as much as we can.
Buying the “store brand” food is a good way to save money, The
store brand and the name brand taste about the same and are probably
even made by the same companies.
When buying technology, however, things are not so clear cut.
For example, maybe you’re in the market for a new notebook computer.
Sure, you could save a few hundred dollars by NOT getting an integrated
web cam or broad band wireless, but for your users who use these tools,
the reduction in productivity you’ll have by not having notebooks with
these common communication tools built into the notebook will be
Everyone in your company might not need a web cam, but by making
some of these features a standard part of your inventory, you’ll see
more employees increasing their communication, boosting sales and
increasing productivity like never before.
I’m testing out Dell’s new Latitude E6400,
transferring files from my old Lenovo 3000 N100 notebook. What a
difference a few years makes. Not only am I using a faster computer,
with more hard disk space, but Dell’s Latitude has a built in webcam.
No longer will I have to carry around a Logitech notebook webcam (which
I highly recommend if you’re not upgrading your notebook and you’re
looking for a good web cam). Dell is not the only vendor with a built
in web cam and other fancy features of course, but my point is to
ensure you get as much integrated hardware as you can with your next
Maybe you’re not in the market for a notebook computer but buying
software. Do you buy the cheapest version you can, with stripped down
features or do you INVEST in the software you really need to make a
What about printers? Sure you can get the $79 special from Staples
or you can invest a few hundred dollars in a printer that has duplex
printer and fast, beautiful color. When you win the next contract, from
the competition who printed in black and white, or are able to save
money on paper and ink – you’ll be glad you invested in technology.