Single unit operators (SUO), or those with more than a few and less than a lot, should continually be thinking about how to compete with the chains that are making major market penetration. Over the past decade the chain restaurants that once were only fast food burger joints have become more sophisticated because they have been developed by single unit operators who experienced great success and this has had a very serious effect on the SUO.
How does a restaurant owner compete on a daily basis? Hard work, ingenuity, great marketing skills and personality are just a few of the areas where SUO can excel.
On Friday, BusinessWeekOnline published a very informative piece on the topic. Author Douglas MacMillan wrote a splendid story on the struggles within the industry. And, he highlighted how ten restaurants across the country compete. My dear friend Sondra Bernstein from The Girl and the Fig got premier billing.
Take a look at the article. It is informative and gives insight on what other owners are doing to capture market share. Click on the link above and type “Bernstein” in the search box. The article, An “Edible Game Plan” is worth the read.