What company created each of these slogans?
1. The Ultimate Driving Machine
2. Think Different
3. Imagination at Work
4. The Company You Keep
5. The One-Stop Resource for Growing Businesses
(Answers follow)Slogans are important. No strike that. Good slogans are important. A bad one can do more harm than good. A good slogan distills your raison d’Ãªtre into a single phrase and often that phrase will stick in the minds of your customers much more effectively than anything else they see or here — including a spot-on answer to: what do you do?
Like most things of value, slogans don’t rise up organically of their own volition. In other words, don’t expect that you and the sales team can hatch a great one over a pitcher of beer on a Friday night — though that’s good for brainstorming. For a good start, check out the BusinessWeek primer on measured process for not only concocting a great slogan, but also protecting it so that your competition doesn’t steal it out from under you.
Here’s the companies that brought you those memorable slogans.
4. New York Life