When the business landscape changes, it’s always a contest to see who is first to the finish line. For the recent change to airline travel restrictions, it looks like P& G along with their partner, Avis, have made it across first. You might remember earlier this week when I wrote New Airline Travel Restrictions Provide Business Opportunities wondering who would capitalize on the opportunity before them. Well, here you go…
Airline passengers may not have a lot to smile about lately, but America’s leading oral care brand Crest hopes to brighten their day a bit. Starting this week and continuing while supplies last, Crest is offering more than 25,000 free Crest Smile Packs — each worth more than $10 (retail value). Packs include full-size toothpaste, rinse and dental floss and will be available to travelers exclusively at Avis locations in 25 of the top US airports. The offer is being made to help travelers comply with the new TSA travel regulations prohibiting liquid and gel items in carry-on luggage.
“Many people are still trying to understand what they can or can’t bring on planes or had to leave carry-on items like toothpaste and rinse with security. We wanted to help these people out,” said Diane Dietz, General Manager-North America Oral Care.
Crest Smile Packs will include new Crest Pro-Health Toothpaste, Crest Pro- Health Rinse and Crest Glide Deep Clean dental floss. The packs will be placed on the seats of all Avis Preferred renters’ cars. Distribution will continue while supplies last. Now, Avis customers can start their vacations or business trips with healthy, bright smiles and clean, fresh breath courtesy of Crest and Avis.
Who will step up to the plate next?