Alright, alright. This isn’t exactly about emotional intelligence in business — unless, of course, you believe me (as I do) that a little self-knowledge and humility goes a long way in the small business world.
Take designing your own logo, for instance. Often times small business owners are tempted to tackle a design task like that on their own — because it’s cheaper, because computers make it easy to do so, and, because it’s kind of fun. But designing a logo is way harder than you might think.
Which leads me to today’s link: a blog post over at Brand New, which takes a smart and often sassy look at branding and corporate identity issues. This particular post examines “The Best and Worst of 2009” logo changes and it’s a pretty good (and pretty funny, if you enjoy sheer snark) crash course on just what can right — and wrong — in visual branding — even for big companies.
And. of course, the comments are as educational as the blog post itself.