Cash flow. To stay in business, you’ve got to keep a steady stream moving through your company.
A small business owner mentioned to me the other day that he has “enough work to keep his staff busy until next February.” Another mentioned that his current projects were ending and he needed to “start beating the bushes for more work.” Which one do you think will be successful?
The first business owner was busy taking action so he would have business long into the future. The second owner is typical of many business owners I meet in my travels.
To survive in business, you must never stop looking for that next business opportunity. Dedicate at least 25 percent (50 percent or more is better) of your time to developing future business.
Business development is not an event. It’s an ongoing process that requires regular action.
Tools You Can Use
If you’ve never visited Robert Middleton’s Action Plan Marketing Site, you owe it to yourself to stop by. Make sure you pick up a copy of his Free Marketing Plan Workbook + Free Chapter of Marketing Manual while you’re there.