Who ever thought “No” would be an answer you should strive for? The folks at “Go for No” have a different spin on the word no. They tell us to ‘go for no’ as an expected result along with our ‘yes’ answers. This information is really aimed at people who seek new prospects in consulting type businesses, but it’s an interesting read for anyone.
Somewhere along the line, most of us come to view the answer “No” as a rejection or a failure. The Go for No philosophy treats No as a part of the process of success rather than the opposite of it. Most important it stresses that failing and failure are two different things.
This book doesn’t just teach us to accept no as an answer, but to embrace the word. The book is a great read with the concepts unveiled in a whimsical story. It’s a short book; only 80 pages but well worth the reading. If your home based business involves clients or prospects, you might like to learn that “No” isn’t such a bad word after all.