Burger King is still recovering from its flame-broiled battle royale with franchisees over the ultra-cheap $1 double cheeseburger. Now it’s doing a bigger 180 than Shaun White, rolling out its most expensive single-patty burger ever: The Steakhouse XT, which sells for as much as $4.49. “We had to swing the pendulum extreme to one side,” BK exec Mike Kappitt told the Wall Street Journal. “But we’ve also had the vision to get back to balance.” Translation: after losing a boatload on these crazy $1 burgers, we had to introduce a high-margin burger that would, you know, actually make us some money. Burger King is hoping the XT will appeal to its older, more affluent clientele, i.e., anyone who still has a job.
7-Eleven goes green. When you think of 7-Eleven, eco-friendly isn’t exactly the first word that comes to mind. After all, the company has contributed to an American landscape resplendent in half-eaten hot dogs and discarded Slurpee containers. But give the company credit for attempting to green up its image. Last week, the convenience store colossus opened its first “green” location, and plans many more in the future. The store, located in DeLand, Florida, boasts skylights that provide natural lighting, as well as electric lights that automatically dim when enough sunlight comes in. What’s more, construction materials were sourced within 500 miles of the store, cutting CO2 emissions. And here’s the kicker: all hot water will be supplied by heat emitted by the store’s electrical vault. We’re not exactly sure what that means, but it certainly sounds good. As long as you don’t order the coffee.
Virtual pizza. The internet is great for a lot of things. Like goofing off at work and keeping tabs on that girl you had a crush on in high school. But it’s not so great for ordering pizza. Just ask Jason, a real-life Pizza Hut customer in Portland who logged on for a little late-night feast. He placed his online order at 9:50 pm and the Pizza Hut site confirmed his pick-up time of 10:19. But when he showed up to get his meal, the door was locked. “The manager let me in and informed me that they just ‘threw away’ my online order,” Jason complained in a blog post. “The software seriously doesn’t give consideration to whether the restaurant is open or not?” Pizza Hut might want to get its Twitter intern to look into that.