The Business Owners Success Conference in Denver was amazing. For all of you who were there, it was great spending the three days with you focused on taking your business to the next level.
The feedback we got really meant so much to our entire team. One participant Max shared how over his 30 years in business he’s attended over 400 business workshops and he learned more in the three days with us than in all the other workshops combined.
Another participant Christine put it this way: “It was an INCREDIBLE weekend! I’m very new to the whole concept of a business because I’ve always worked in Corporate America. I left the conference this weekend feeling so empowered! It’s only the beginning!”
Now I want to walk you through the Level Three Roadmap.
Too many business owners never reach their business goals because they are following the wrong map. They know what they want, but they don’t know how to get there. I created the Level Three Roadmap based on my personal experiences building Level Three businesses, and my work with the other Maui Advisors and clients.
Level One: Planning Your Business and Proving It’s Viable
At Level One you’re designing and planning your new start-up. You’re gathering your initial team, raising any required start-up capital, and executing your launch plan. Your focus at Level One is to plan out your new business and get immediate market feedback as to whether your business concept and model is economically viable. This is just a fancy way to say that you will be testing your product or service to see if you can sell it at a price at which you can be profitable.
1. Create your business plan.
2. Test market your product or service to prove it will sell.
3. Raise your start-up capital (if outside funding is even needed which usually it isn’t).
Early Stage Level Two Business: Making Your Business Sustainable
Focus: Securing Your Early Clients and Becoming Profitable.
An Early Stage Level Two business is fresh in the marketplace. It’s just started actively marketing and selling its products or services. This is the time to learn your business and market, and discover and cure any fatal flaws in the way the market perceives the value you are creating, or in your business model.
1. Sell! Sell! Sell! (without early sales you have no cash flow and hence no business)
2. Fulfill on your client promises (this will be a bit of a scramble).
3. As you are able, systematize your core selling and fulfillment processes into written systems.
Middle Stage Level Two Business: Establishing Your Business Core
Focus: Establishing your business’s foundation; building your business’s core systems and structure
At Middle Stage Level Two it’s time that you start the process of building your core systems, controls, and scalable solutions. The challenge is that you have to do that while balancing your business’s need for you to continue to lead your business’s the daily operation. This is a delicate balance between what you business needs today, and what it will need tomorrow. Thankfully you don’t have to figure this all out yourself, the Level Three Road Map tells you that at Middle Stage Level Two you have to build out the baseline systems for the following 5 areas: