When conducting research for items to sell on eBay, how much attention do you pay to cross selling opportunity? Cross selling is where you offer a similar or related item alongside the item the user is viewing and/or bidding on.
For example, if you’re selling crystal stemware and also have wine accessories in your eBay store, that would be a natural fit for a cross sell opportunity. Cross selling (sometimes called “Up Selling”) is win win because it adds value for your customer and it adds revenue to what would be a single item transaction.
Fortunately, eBay makes cross selling easy by displaying other items along with an item based on certain criteria. You can set cross selling options under My eBay, Marketing Tools, then under Item Promotion. Here you can choose from a wide variety of settings for displaying cross selling items.
Paying attention to cross selling opportunities at the point of research can really help expand your market (and your eBay revenue). You might start with an item that is already successful and look for similar or related items, perhaps by the same manufacturer. This is how the big guns do it and this will add a strong competitive edge to your eBay business or for that matter, any online business. For tips and pointers on conducting foolproof eBay Research, refer to the Auction Research System.