When you start a business, unless you launch it with partners, you are it. The new company is you, and you’re the “brand”. One of the challenges of growing a business is stepping away from “being the business”, as entrepreneurs commonly are during their first year or two, to “leading the business”. Or as Gordon Huck of Fisher Business Management here in Portland says, going from being inside the business to being on top of the business.
Huck has been helping small businesses grow and become more productive for years, and in his experience, more businesses falter and fail for the owner’s inability to step out of the way, quit micromanaging and simply lead, than for any other reason.
As you start out, if you plan to have more than a solo operation, begin visualizing a time when your role will change and you’ll be a guiding hand over the business. If you do, you can build it to last.