In the past, if you wanted to show a company your product, you’d build a prototype. You’d probably take a picture of it and send that in, or maybe you’d send the actual prototype. You might meet with a customer to demonstrate exactly how the prototype worked. But that prototype might not look great and it might only work once or twice before breaking.
The advent of YouTube has changed the game and I want you to capitalize on it. Today, inventors are using video recording technology to make decent looks-like works-like prototypes appear much better. Even a terrible looking product will look better on film, if staged appropriately. One is able to rely on the addition of music, lyrics, and graphics. These “mini commercials” are a great resource for inventors, because you can show exactly how your product works and why it’s desirable.
But remember to keep your videos short and sweet. A great video presentation should be ideally sixty seconds long, and at most, two minutes. Use a variety of camera angles and editing software. Rely on an exciting introduction and succinct description – this video is essentially a visual embodiment of your sales sheet. Putting your video on YouTube allows others to access and comment on the video, spreading interest or buzz.
InventRight: Helping You Bring Your Product to Market