Harder Than You’d Think: “Branding Yourself: Harder Than You’d Think”
By ROB LEVINSON
“So now I’m an independent marketing consultant.
After 15 years of working for the man (actually, in my case, it was mostly women), I have joyfully embraced life in this new role. Yet, as I wrack my brain trying to figure out how to generate business, I realize the task of marketing and branding myself isn’t going to be easy.”
– I like the idea of writing about your unique selling proposition until you get it right. It lets you know why you are in business. I don’t know if I really agree with how he named his company. It seems to me in a year or two he will be working for the company instead of it working for him. Keep your initials out of it if you want an easier time of delegating to others. Your customers will expect your involvement when they see your initials. Also, by having your initials in your company name when a customer talks to you they will know that you are the owner and this may not be something you want them to know. It will put you at a disadvantage in some negotiating situations.
I like the idea of letting customers know about your failures and what you learned, as long as there are many more successes that you can show.
I don’t agree with the comments about the business cards. Of course you want to look professional and you want your business cards to reflect that but I really don’t care if one card is like another. As long as the message is clear and I can contact the person that is good enough. As far as making a first impression with a website I have to disagree. Websites are one of the only media where I don’t believe this is true. Users are much more forgiving in this realm and bringing out a new website can be a marketing bonanza, not to mention an exciting event. To me it is more important to ‘just do it’ then to be perfect, and Rob has followed this idea no matter how unwittingly. -ed.