In the last few years, my wife and I have (along with millions of others) become fans of Reese Witherspoon. She has reached the point for us where, if she’s in a movie, we’ll see it. But it hasn’t always been that way. She’s had to earn her way to this position.
She’s done this by developing her brand.
As an actress she’s had to find a way to rise above the masses and make her name stand out. She’s accomplished this in a number of ways.
First, she’s worked hard at her profession. At the ripe old age of 30, she’s been in over 32 movies and TV shows.
Second, she has stuck with it. Her early credits start at age 15 meaning she’s spent at least half her life working as a actress.
Third, she’s tried many different things. She’s been the hero, she’s had minor roles, she’s been in big name movies, small budget films, high-profile TV shows, she’s played a cartoon voice. She’s sampled a lot of different venues to get her name and image in front of audiences.
Fourth, she’s been consistent. Most of her roles have her playing a sweet yet smart and ambitious character. Her image in Hollywood is now that of a smart, successful yet down to earth professional woman whom most people would want to call their friend. She seems very likable and genuine.
And she brings this persona to her movies, which makes her very popular.
Of course, many actors and actresses have done this over the years. This is why they enjoy successful careers, year after year. They build a brand and their customers (the audience) sticks with them because people are loyal to their brands.
Any of us involved in growing a business can take some lessons from Reese Witherspoon and from Hollywood.
Your brand is what people think and feel when they hear your name.
An effective brand can deliver your company message in an instant. It evokes a response in people that makes them want to do business with you without even thinking about it
All the big name movie stars have this brand power.
You could too if you manage your brand effectively.
The first step is knowing what you want people to think and feel about your business. This is your message.
The second step is to deliver your message to the people who are the best fit for your business. Find many ways to deliver your message frequently and consistently.
Then stick with this plan. Nothing of value is built overnight. It takes years to develop a strong and lasting brand. So stick with it until it works.
Remember, Reese Witherspoon has spent half her life building her brand. And she’s made it work.