I don’t know why, but something is up, so to speak, concerning bras. I am telling you this in the event that yours is a women’s clothing store that sells unmentionables.
First, there was a newspaper story about a woman who tells other women how to look younger. One piece of advice was to have a bra fitting. I hadn’t heard bra fittings discussed for 30 years, so this news perked up, shall we say, my ears.
Next, I received an e-mail from Bra Therapy, a weekly online magazine all about bras. Curious, I subscribed, and, well, it is free.
Among the advertisers at Bra Therapy is Macy’s. Hmm. Someone at Macy’s realized that women would read an e-mail with the subject line: “Are you wearing the right bra?”
Then, I opened the brand new issue of Woman’s Day, and right inside the front cover is a two-page Wal-Mart ad for — yep — bras.
What does it all mean? Well, for one thing, it is suddenly hip to bra-g about bras. For another thing, these bra-ssy ads and newsletters that come right out and talk about women’s undergarments signal a new interest, eh, supporting the upper portion of the female anatomy.
I’m just saying that if yours is a woman’s clothing store, then you might want to, let’s say, lift up your bra display. If you sell something that enhances the upper portion of the female anatomy, perhaps you should piggyback on all this bra-vissimo about bras.