Once you have in place your nice web site, email newsletter,
ecommerce functionality and other elements that are indeed critical to
selling more online you must then really consider the advertising copy,
messages, incentives and other elements that you use to encourage more
What are some easy things you can do to boost sales, especially
during holidays like Mother’s Day, Father’s Day, Christmas, etc?. Check
out these tips from Campaigner.
Help customers decide with gift suggestions – Last minute
shoppers appreciate suggestions to help them compare and decide on a
purchase. Present 3-4 top gift ideas, preferably with attractive photo
images to help harried shoppers make a quick purchase. Gift certificate
suggestions are also helpful for shoppers who want to leave the gift
selection up to Mom. Offer online gift certificates that shoppers can
print and slip into a card.
Appeal to last minute shoppers with ‘final days’ offers – Put
a ticking counter on your email marketing promotions and web site
counting down the final shopping days and offer special deep discounts
for each day, encouraging online or in-store purchases right down to
the wire! You’ll also help procrastinators feel good about shopping
with you at the last minute, which could lead to additional purchases
in the future.
Make it easy with special shipping and delivery incentives –
Shoppers scrambling for gifts need to know their last minute purchases
will arrive on time. Close the sale by calming anxious shoppers with
special express shipping and delivery offers. Free shipping and
delivery always sweeten the deal. Make sure you feature these offers
prominently in you email marketing promotions so shoppers know at a
glance that they can find the right gift and get it to Mom on time!
Get 2 for 1 offers – You have their attention, so encourage
shoppers to get something for themselves with “Graduate” and Me
promotions (for example). Buy now for Father’s Day and immediately
receive a special something for yourself at a discount, or free rewards
such as a T-shirt or cap branded with your store logo. You can also
offer a 15% discount for holiday shoppers to use on a future purchase.
Encourage future purchase with customer rewards – Offer
special discounts, coupons and rewards for purchases made during the
last ten days before the holiday that shoppers can use on future
purchases. Give shoppers the opportunity to sign up for frequent buyer,
customer rewards and birthday gift programs, gathering additional
profile information from participating customers that you can use for
improving the timing and targeting of future email marketing campaigns.
If your web site is old and stale, or your email newsletter
marketing has not been refreshed in years, spruce it up visually and
with these marketing tips.