Damn! I wish I had read this book three months earlier!
Switch, by Chip Heath and Dan Heath is a book about how to manage difficult change. I had read their last book, Made To Stick and been very impressed by it. So, early last fall when I saw something about their new book on Twitter, I clicked on a link and entered a drawing for an early look at the book.
Six or so weeks went by and then I received a copy of the book asking me not to blog about it until January 15. I sat it on a stack of other books, and then promptly forgot about it. Every few weeks I would run across it and after finishing another business related book, I decided to finally give it a shot.
As you can see by my first sentence above, I wish I had read it when I first received it.
Chip and Dan believe to create successful change you must address and meet the needs of both the rational and emotional sides of people. Then you must remove as many obstacles from their paths as possible. They back up their assertion with relevant data and they use case studies to show how others have used these components to successfully achieve change.
I’m not going to give this book a traditional review; instead I’m going to give it a referral. As I read this book, I realized that I could use its lessons in the five or six projects that I was working on or leading. From a customer service perspective, this book greatly exceeded my needs.
If you’re interested in change management and you want to be able to take immediate actionable steps, then you should read this book. It’s an easy read as Chip and Dan take their advice from Made To Stick and apply it to this book.
I believe this book will be to change management what Getting Things Done is to productivity.
As you can see by this photo of the title page, I’ve taken lots of notes. My next step will be to attempt to design a sort of checklist, perhaps matrix, to apply the lessons learned to the half dozen or so projects I’m involved with.
This is the easiest to read, most actionable business book I’ve read in a very long time
Get a copy for yourself.
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