I don’t do a lot of book reviews but every now and then one crosses my desk
that I have to tell you about. A few weeks ago, I read a book by my friend and
fellow AllBusiness blogger, Denise O’Berry. It’s worth mentioning.
With this book, Denise has scored a home run! I say this because books about
cash flow and accounting hold little interest for me, generally speaking. But I
can’t say that about this book. Denise has done a great job of making this
important topic accessible and even fun. She covers it like it should be
covered, from a holistic perspective. She even talks devotes a chapter to
marketing. (Be still my heart!)
One of my favorite lines in this book: “It’s all about Action”.
Denise reminds that all the planning in the world goes nowhere without action
to follow it. She offers a variety of checklists, worksheets and other useful
She starts the book with a priceless chapter on how to pick your accountant.
I love this because she goes into detail with specific suggestions on how to
find, interview and evaluate an accountant to make sure they’ll be a good fit
for you and your business. This is one of the most important things you can do
for your business.
Other good stuff from this book: “Document your processes”.
As a consultant who helps clients do this, I’m thrilled Denise includes this
in her book. Too many small businesses never document how they do what they do.
Without this it’s hard to build the foundation you need to grow your business
and make it sustainable.
I am happy to recommend this book to my clients and friends. I think it would
be a useful read for anyone who owns, manages or is thinking about starting a