For those of you in Chicago, you can read a short bit about my book in today’s Chicago Tribune in the Biz Book column. Here is the online link.
I am looking forward to lots of exposure for my book in the coming weeks. What’s funny is that you never know what kind of impact each piece might have – when I was in the corporate world, I enjoyed a greater sense of predictability about what my efforts might yield. Not so with book publicity!
The tiniest efforts can make a big difference, and those that should make a big difference don’t. I remember Guy Kawasaki mentioning this to me when I interviewed him about his book, Art of the Start. He said that for all he knew, I could be his tipping point.
What will be my tipping point? Hmmm, I can’t wait to see and I am bound and determined to enjoy the ride along the way!
Thanks to all of you who have supported my book.