Through analysis, planning, and some creativity, you can create sales goals of much greater proportions than what you’ve previously planned and executed on.
How? Certainly I’m not suggesting blanket unrealistic “shot in the dark” large projections. What I am saying, though, is to think big – bigger than before – and to allow for new ideas in determining how you will get to your goal.
Our lack of creativity holds us back. I was meeting with clients today and we were discussing how you don’t have to repeat something over and over annually or quarterly just because it is “tradition” or “because we always do it that way” – take time to evaluate every aspect of how you are selling and marketing – tweak, rinse, and repeat. Seriously – change can be good (and of course, if all is unbelievably great, don’t change it)
When it comes to what you say over the phone, or how you explain your value, or how you write an email, scrutinize your word choices, and freshen your communications up on a regular basis. We’ve seen it many times before – one tweak to some copy, or a few minor changes result in increased meetings set, or increased purchases.
What can you tweak? What is perfect just the way it is?