Are your eyes drawn irresistably to the sight of an animal killed in the road? Ours neither.
Roadkill Toys crawled from the imagination of Adam Arber, who’s fascinated with animated horrror. “I’ve always thought gory and gruesome can be cute,” he says. “I was influenced by Wren and Stimpy cartoons, as well as Itchy and Scratchy.”
An illustrator by profession, London-based Arber has worked on advertising campaigns for Ikea, Toyota, British Telecom, Audi and Sky.
His toys are available on the internet, at RoadKillToys.com., and at a few stores in the UK. They have names like Twitch the Raccoon, Splodge the Hedgehog and Grind the Rabbit.
The business is still small, Arber says, and he likes it that way. “We’re trying to keep it niche at the moment. There is one office and three employees. We want to create a cult following.” No problem there, pal.
“Then we propose to fight off big business and keep our product fresh.” Of course. Nothing like a little fresh roadkill to cuddle up to.
Arber takes the sideways looks in stride. He says the best ideas are the ones that provoke and cause debate. “I don’t think people should be held back by fear of what others may think.”
Clients are an interesting mix of animal lovers and “adults who haven’t quite grown up.” The majority of buyers come from the U.S. and the Eastern Bloc. “Russia, Estonia and the Czech Republic are really digging the dark humor,” Arber says. Now that’s progress. Thirty years ago they were probably cooking roadkill for dinner.
Altogether now: Eeewwwww!