Hoping to convey that writers and literary types would find the new “Murder by the Book” series from CourtTV entrancing, a bloody bookmark was placed in the pages of Entertainment Weekly.
This smart integration was part of a campaign that makes bloody trendy. The most interesting part was the Mystery Whisperers.
To further creep people out, the network experimented with some new technology tentatively dubbed the "Mystery Whisperer." According to Gaboriau, an audio beam is hidden on a poster that promotes the series. Once a person trips the beam, that person, and that person alone, will hear someone talking to them. "Hey you. Don´t turn around. Do you ever think about murder"?¦" begins the voice.
"Mystery Whisperers" have been placed in bookstores and cafes and are coming soon to the Time Warner Center.