On my company’s blog at Blogging Systems I blurbed about a blog convention/tradeshow to be held in Las Vegas, November 8-9, called BlogWorld. It’s being put together by convention/tradeshow promoter Rick Calvert. After giving thought to the matter, and after having mentioned BlogWorld to some of my business blogger friends, I’m wondering if Rick shouldn’t consider broadening the scope of the convention to include social media. In fact, I mentioned that to Rick when I met with him at BBS.
Social media is quickly being adopted (think MySpace, Facebook, LinkedIn, YouTube, Dabble…the list could go on an on), and blogging, a form of social media, is being absorbed into it.
That’s not to suggest blogging is still not “hot.” It is. But, the new has worn off. While growth in the use of blogs will continue for years to come, blogging as a unique social phenomena will become overshadowed by the attention given to social media. Blogging will become less of a buzzword and more of a content management platform, which is what a blog really is when boiled down to its technical essence. That’s one reason you’re seeing companies like Six Apart move from purely blogging platforms like Typepad to social networking platforms like Vox.
So, Rick, pay attention to what’s being said about BlogWorld in the media and in the blogosphere, and think seriously about the scope of the show. While I realize that, within the bowels of the convention, you are creating conclaves for each segment of the blogosphere — political blogs, celebrity blogs, PR/media blogs, Godblogs, business blogs, etc. — make sure you leave some room to include social media. (Oh, and create some venues where bloggers from different ends of the blogosphere can get together, for the true genius of this convention is as a place where a cross-section of the entire blogosphere comes together.)
By November 2007, blogging will be old hat. Social media is the next next big thing. That’s not news. Rick, don’t overlook that fact.
Props go to B. L. Ochman who reinforced my thinking that social media is what he should focus on.