Mainstream Media (MSM) is finally waking up to blogs as a business tool. The cover story in the May 2 issue of Business Week is on Blogs and Business. Essentially it’s time to pay attention to how blogs can change your business and either "catch up…or catch you later."
I’ve been saying this for at least the last 9 months. In any case, if you’re still not convinced, read this article now.
Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business — including yours. It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite. (And yes, that goes for us, too.)
Steve Rubel of Micro Persuasion, a blog I read everyday to stay up-to-date on the blogosphere, is featured and quoted.
Not sure how to get started? Visit my other blog at Build A Better Blog.