Someone told me that an expert is an “ex-spurt,” a spurt that never was. A lot of people may call themselves experts when in actuality they are only “ex-spurts,” but a blog can give you the ability to prove yourself to be the former rather than the latter.
In this installment of the Seven Reasons to Blog series, I want to talk about how blogs can be used to position you as an expert or thought-leader in your industry. Blogs give you a platform for articulating your viewpoint, knowledge, expertise and experience with your readers. Because they are routinely updated you get the opportunity to get very specific regarding your field of endeavor, and tell your story over and over again.
This is especially important if you are a solo entrepreneur, consultant, business coach, or even a CEO.
For example, I have one client for whom I developed a blog, Chris Mercer, CEO of Mercer Capital, who is finding his blog, Mercer on Value, to allow him to do something he’s never been able to do quite so easily, share his views on investing and the stock market.
Chris has literally taken to blogging like a duck to water, and he writes some of the most substantive, opinionated, articulate viewpoints I’ve ever read. I believe it won’t be long before he’s known on a much wider scale for what he is, an expert on the subject of investing.
Now, the converse can also be true. If you don’t know what you’re talking about, a blog will reveal that as well. My mother always told me “Keep your mouth shut and be thought a fool. Open it and remove all doubt.”
However, I suspect most of you reading this are every bit the expert in your field or industry. If that’s the case, I encourage you to start blogging. It can vaunt you to a level of recognition and respect among your peers you may have never experienced heretofore.