Blogosphere: the emerging Media Ecosystem: “Blogosphere: the emerging Media Ecosystem”
How Weblogs and Journalists work together to Report, Filter and Break the News
by John Hiler
“Trying to understand the complex relationship between bloggers and journalists has become my own personal Waterloo.
I’ve taken a few stabs at it already, and learned a lot along the way. Lesson One: Blogs can do a tremendous job breaking news, and journalists are wise to start their own to tap that power. Lesson Two: Some rare bloggers become amateur journalists, a status which brings with it its own unique ethical challenges. Lesson Three: Most bloggers are more like Columnists than capital-J Journalists.”
– Blogs are, as of this writing, used mostly for journalistic or personal efforts. This is the root of the Blog. The next phase for the Blog will be moving to the business arena. You can already see this beginning to happen as more sites try to figure out how to monetize it all in a successful way. Knowing the history and thinking of the movement you are involved in is a good way to see the way forward. One of the major goals of ‘The Small Business Blog’ is to help others to use Blogs successfully ($$$) in their Small Business ventures. Keeping that in mind this article give you a view from the journalistic side. Enjoy it! -ed.