Words are important. They have power. As one person I read recently put it, words don’t just convey ideas, they generate them. In the online world nothing can be your greatest asset or worst liability more than how well you use words.
I don’t consider myself to be a great writer by any stretch of the imagination. You want to find a great writer, read Jane Genova. Writing is her business and she puts me to shame.
However, while I may not be a writer per se, I do write. It’s part of how I make my living. I have to tell you, blogging has helped me become a better writer. When I go back and read my early blog posts I gringe. (Of course, some of the things I write today elicit that same response!)
If writing is something you have to do relative to your business, then let me encourage you to blog. Make yourself do it, if for no other reason than to enhance your copywriting skills.
The beauty of blogging is that it’s not reserved for writers only. Being a wordsmith is not a requirement. Go to Blogger.com and set up a personal blog…or one for your business. You can do it quickly and Blogger is a good tool to begin your blogging experiment, though I don’t recommend it for the long run. There are better CMS systems out there, particularly where business blogs are concerned. Nevertheless, it’s a place to start and costs nothing to use.
Then, start writing what comes to mind. It doesn’t really matter the nature of the content. Remember, you’re using the medium as a means to an end, that of becoming a better writer.
I can almost guarantee you that, given time, you’ll see your writing skills improve. You may even find people like what you have to say! And there’s no greater thrill than to have someone quote something you’ve written.
Put my advice to the test. Give it three months, then come back and tell me if what I said didn’t ring true. I’d be willing to bet it will.