You’ve heard that having a blog can increase your web site traffic,
but for the many of you who DO NOT have a blog and/or who are not
maximizing the blog, knowing HOW beneficial blogging can be for your
business might push you to really take an initiative to develop a
“blog” plan, create a blog and being publishing.
Blogging is an important asset to your overall communication strategy for four reasons:
- Enables you to have fresh content for your online audience (be that audience customers, employees, partners or prospects)
- Boosts your rankings in the search engines. Search engines LOVE fresh content and links to other web sites.
people to comment on what you have written. This commenting can foster
customer support; encourage the development a community around your
products/services; give you insight into your customer thoughts and
- Helps you to easily seed content to social media
services (such as Twitter, Facebook and LinkedIn) which can further the
extension of your brand.
Hubspot looked at 1,531 customers, half who blogged and half who did not and found that:
Companies that blog have far better marketing results. Specifically,
the average company that blogs has 55% more visitors; 97% more inbound
links; 434% more indexed pages.
Don’t you WANT more traffic and overall activity focused on your
companies brand, products or services. Blogging is one key ingredient
to make this happen.