Wiley has now published Blogging For Dummies, authored by Brad Hill.
It was bound to happen. In fact, almost a year ago I asked Wiley why they had not done a blogging dummies book and was told it didn’t have enough audience appeal at that time. Now, it does. (BTW, that email to Wiley is what started the chain of events that led to me working with Susie Gardner on her book, Buzz Marketing with Blogs For Dummies.)
What does this say about the state of blogging at this present time? The implication is obvious: Blogging has indeed reached mainstream awareness and acceptance. Google’s purchase of Blogger three years ago (Yes, believe it or not negotiations started way back in 2002.) was a harbinger of things to come. Now, all the major portals have consumer blogs built-in. (Now that Google has launched a blog search engine, others won’t be far behind. In fact, AskJeeves is testing that very thing in Japan!)
Truly, as the Blog Herald’s Duncan Riley said, we are in Generation 3 of blogging’s evolution. Consumers are getting into the blogosphere in droves. The good news for folks like me is that so are businesses. Small-business and corporate America alike are catching on to the value blogs can provide an organization.
Of course, we have come to realize blogs aren’t the 2nd Coming and won’t replace other forms of marketing communication. Email is not going away, despite predictions by blogging notables that it would. (I chimed in on that chorus myself at one time.) Blogging has its place as an adjunct alongside these other forms and offers singular strengths including the ability to directly connect with consumers by providing an interactive me-to-you environment. They can be used effectively as branding tools and certainly help “humanize” an organization, giving it more of a personal face.
While blogging is in its heyday, all good things must come to an end. The blogging revolution is over and the evolution has begun. It won’t be long before blogs are so engrained they will have a “ho-hum, so what’s new” quality about them, similar to what we attribute to email. That’s a good thing. I mean, who doesn’t use email? Dittos for blogs eventually.
It’s also a good thing in that it means blog innovators and early adopters have done their job, unwittingly perhaps, but done their job nevertheless. Blogs have tipped. They’re here to stay. So, let me ask you a question. Why does your business not yet have a blog?