I’d never really blogged until lately, other than my job with Allbusiness. Though I own a company and run another website for mothers in business, and though I read a lot of blogs when I have time, I’ve never set one up.
Several weeks ago I decided to start a fashion blog for working mothers that will run on my website. I figured that many mothers out there are seeking fashionable clothing for a variety of price ranges but working and motherhood are not compatible to shopping. You know the drill: Drag the kid, kicking and screaming, through the mall. All the while you promise carousel rides, popcorn and a trip to the pet store, but you still end up on your hands and knees pulling junior from beneath the dresses in Macy’s.
I quit shopping about two years ago because of this scenario.
Now that my daughter is in preschool, and my youngest isn’t yet walking, I can actually shop.
I became so addicted to blogging about fashion for the website that I decided to start my own personal blog about being a marathon mom. I love to write, so now each morning I wake up and chronicle my life as a running mom, and how I fit that life into motherhood and business ownership. I’ve even added a photo, which, I believe, makes me a True Blogger.
Suddenly, I am addicted to blogging.
It always takes me a while to jump on the popularity bus. I didn’t start watching Sex and the City until the show had ended and was running on cable.
Blogs have been around for about thirteen years. According to Wikipedia, since September of 2007, Technorati, a blog search engine, was tracking over 106 million blogs. Fairly phenomenal, I think!
Blogs are excellent business tools. I’m not sure why I have waited so long to consider starting a blog for my businessmom site, and of course I am now considering creating one for my marketing company. Blogs can draw in traffic through searches, they can inform customers and they can be used to talk about new products or services that might be hitting your company’s shelves. Blogs can be set up for free and are so easy to use that even those who are not very computer literate should have little trouble posting, adding pictures and navigating the control panel. Mothers who own small companies or home based businesses can make great use of blogs by writing about their products or services, posting pictures, asking for feedback regarding company matters and building a personal relationship with customers by adding fun tidbits about motherhood (because we all have stories like the under the racks in Macy’s one).
If you are a small business owner and you don’t have a blog, now is the time to jump on the blog bus. And don’t feel bad about not having done it sooner. I recently found a post on a forum I frequent from one work at home mom. What is a blog, she asked.
We are just all a little too busy to figure these things out sometimes!
Check out this article , which discusses tips for getting started with a blog.