Yesterday I had the honor of being Interviewed by Tamara Holmes of My Business magazine. My Business it the exclusive member magazine of the NFIB (National Federation of Independent Businesses). NFIB is ‘the largest advocacy organization representing small and independent businesses’.
Below you will find the text of my follow up email to her regarding blogs and small business. I hope you enjoy reading it as much as I enjoyed writing it. Check out Tamara’s article in the future September/October issue of My Business magazine:
Thank you for the interview today. If you did not notice I really enjoy discussing blogging and small business. Blogging is a potent technology and it is only time before the Internet will be greatly (more then it already has been) effected by it. You can already see the effects in the media and I think that the business world is next. Just as media blogging will not do away with the journalist and standard media players neither will business blogging do away with standard business models. It will, however, allow new ideas and directions to become apparent in the business world. Just the idea of not worrying about web page generation/creation but instead only thinking about the content and perspective of a site increases its value and pertinence. It also allows Internet based businesses to focus more on the business instead of the technology. The Small Business Blog is a great example of this. The site is constantly updated with new and relevant information about starting, running and succeeding in small business. The effort required to keep the site changing is minimal. This allows us to focus more on the needs of our visitors. It also allows us to adjust to changing circumstances quickly.
Everyone knows that static web pages draw no visitors. What if www.weather.com had the same weather posted every day or E-Bay had the same auctions every day. People would stop visiting these sites. E-Bay and weather.com have large technical staffs and investments in technology that allow the sites to continuously change. This ability has not been available to small business websites because of the cost and manpower involved. Blogging changes this. It allows businesses to create dynamic content that drives visitors to their sites at a minimal expense and with minimal technical know-how.
The technology is still relatively new. It has only been around since 1998. The state it is in is similar to the World Wide Web in the mid to late 1990’s. It is a fantastic technology that everyone is experimenting with. And just like the great success that were spawned by some of the original web sites of the 90’s the same will happen to the business blogs of the early years of this century. It is an exciting and heady time and you can already see the increased interest and excitement businesses are showing. An excellent example is Google’s purchase of Blogger.com. Google invested in a product that is still in the developmental stages. Although the product is functional (The Small Business Blog uses Blogger.com technology) it still has its bugs and problems. And yet Google, the number one search engine on the Internet, bought it because it saw the huge potential. This potential is the ability of blogs to bring together relevant information on specific subjects in almost real time. This is what all search engines are striving for. The ability to find the relevant, timely information that a searcher needs. This is the value that the user sees and will keep them coming back to small business blogging sites for more.
The Small Business Blog hopes to promote success and business know-how to small businesses. That is our primary focus. By using a Blog as our central means of corresponding with our visitors we accrue all of blogging’s benefits while minimizing a normal web sites detriments. Our time and energy focuses on our customer’s needs instead of our infrastructure. Focusing on the customer is always good business and good for business.
Well I got a little carried away again. I hope I was able to fulfill your needs. Let me know if I can be of further assistance.
The Small Business Blog