Bloggers, have you heard the latest? This week the Federal
Trade Commission released new guidelines saying that we need to let our readers
know about any money or give-aways we received in exchange for writing product
reviews, which has become an inexpensive way for companies to market their
wares. Hmm, didn’t we already know this?
who ask for products should know better, right? And if you’re working for any
of these companies who deal with bloggers, you should know this already as
well. Do we really need a law for this? I guess so.
this sort of reminds me of another conundrum involving technology that is
moving faster than the law (and in this case I think the law should be
involved). You’ve heard of “sexting,” right? I pay attention to these things,
since both my children spend time texting me and others. It seems incredibly
stupid that kids would send naked pictures of themselves and others. In
Pennsylvania, I’ve heard that these kids are facing child porn charges. This is
so completely over the top to me. Each time I see a report like this I
embarrass my kids by warning them. Eyes roll and there’s a lot of “oh, brother,
Mom” going on (that’s mostly from my son, but his older sister is a little more
subtle; she thanks me, by text of course).
is when my favorite PR tip comes into play: before you ever make a move with a
strategy you ask yourself and your colleagues “Who are we going to piss off by
doing this?” or “If we do this, will any heads roll?” or more to the point, “Could
I possibly lose my job if we went had with this?”
people think journalists need to police themselves. Well, no kidding. They don’t
think it’s right or necessary for the government to get involved. Yes, it’s a
matter of ethics, but what happens when people get hurt, when a girl, for
instance, who should never have pulled up her shirt and snapped a picture,
realizes that the photo is literally being passed around the world? I don’t
know. It’s very complicated.
What do you all think?
by the way, no one offered me anything to write about this . . .