With the trend toward using blogs for business/marketing purposes now in full swing, the numbers game is going to get more and more important. Business is going to demand that blogs have a positive effect on the bottom line and produce a viable ROI.
While tools like BlogPulse show us what’s going on at the meta level, analytics apps are needed that are configured specifically for individual blogs.
The product was offered free of charge to a limited number of users, but by the time you read this that number may have been exceeded.
Though I like the metrics StatCounter tracks, the reports it gives, and the fact it sits invisibly on the blog, I’m going to give this newcomer a try. If you do the same, let me know your impression of it.