Malcolm Gladwell, author of the best-selling book The Tipping Point, described a particular type of person, the Maven.
The Maven is a person who knows everything about something. Ask them a question about that topic and they’ll give you more information that you care to know. They are, according to Gladwell, information brokers who have the knowledge and social skills to start epidemics.
One such person is an LA housewife known as the Stroller Queen. Over the last few years she has established herself as the most influential reviewer of baby strollers in the world. Want information on strollers, she’s your girl.
Another maven is Engadget.com blogger Peter Rojas. You want to know about techno-gadgets, Peter is the guy to see. His dogged research of all things gadget has garnered him a huge following and made his blog one of the most popular in the entire blogosphere.
This is not unlike what Steve Rubel does in purveying information about the business blog industry. But, where Steve is more of a generalist, you become a specialist. You laser-focus on one particular topic and determine to know more about it than anyone else.
What if you become a maven regarding something related to your business or industry? Would it serve to increase traffic to your blog? I venture to say it would. It will require passion and persistence. You’ll have to commit to it for the long-haul, but achieving that maven-like status might just be the ticket that sets your blog apart from the competition and creates a nice flow of traffic for people hungry to know what you know.