Blogging about a subject on which you have a great deal of passion is certainly one way to achieve traffic growth. It’s difficult to be commited to writing about something for which you have little or no passion, unless you’re being paid to write about it of course.
I used to blog at Weblogs Inc on the topics of diabetes, cancer, and heart disease. (Yes, I know, kind of depressing topics.) To my knowledge I have none of those diseases and, as such, found it difficult to get my arms around them in the same way that a victim of any one of those illnesses might. I couldn’t speak from an insiders point of view. Though I did find things that struck passionate chords within me, it was hard to sustain that for a long period of time. Because it was a paid position I gave it my best shot.
Imagine the difference in writing about something for which you have a great deal of passion. Blogging becomes a pleasure, not a chore.
Relative to your business or industry, what are you passionate about? Is it providing excellent customer service, some technical component, sales, etc? If so, channel that passion into your blog.
My friend and fellow AllBusiness blogger John Jantsch has a passion to help small businesses learn how to market themselves, especially using referral marketing. He talks about it all the time on his Duct Tape Marketing blog.
Has a passion for small business marketing achieved John a following? You bet it has, and a large one. His blog has received numerous awards to boot and he is highly-regarded as the best in the business.
What’s your passion? Express it on your blog and see if you don’t experience similar results.
This concludes my series on blog traffic growth strategies. I hope you’ve found at least one of those which you can embrace. Let me make one final point worth restating. Whichever strategy or group of strategies you employ, remember that it’s not about you. It’s about your readers. Stay focused on meeting their needs, answering their questions, and providing them with practical information. Making that your goal will help you achieve a steady flow of traffic and a widening sphere of influence within the business blogosphere.