This is the 5th tip in the Top 10 Tips for Marketing Your Book with a Blog, and is a must-do for all authors:
You need to "capture" your visitors! I mean, of course, their first names and email addresses.
This is how you will be able to follow up with them, and get them to keep coming back to your blog. If they don’t sign up, they have to find you on the web each time.
Tip #5. Use your blog to collect names and email addresses of potential customers and clients. Make sure you have a subscription form on the upper right corner of your blog, from a service like www.FeedBlitz.com . This service sends automatic email updates of your new blog posts to interested readers and prospective customers.
There are many services out there, for free, that handle the database collection for you. The names reside on these 3rd party servers. The one we recommend is Feedblitz.com.
Sign up for a free account, and follow their simple directions. They will generate some HTML code that you can copy and paste into a Typelist on your Typepad blog account, or any into any other blog or website.
Directions on how to do this, step by step, is in our Build a Better Blog ebook. It’s not difficult, but if you prefer staying away from HTML code, ask your web person to handle this.