One of the ways I recommend for attracting people to your product or service is to write a free report or a multi-step mini-course that is delivered automatically (by autoresponder) over a period of time, to your prospect’s email box. I have to practice what I preach so over the last two days Patsi and I have developed a 7 Step mini-course for our new Blog to Book Project.
This will help people get an idea of the content we offer. It’s created from excerpts from our online, self-study program and is designed to deliver valuable, useable content while at the same time building a relationship with the reader who will eventually decide to enroll in the program. All you really need is an autoresponder system to deliver the email (or you could use RSS, and that’s another story — one that I have to figure out before I can pass the tactic on to you!).
Check out the Blog to Book 7 Step Mini-course to see how it works.