Is this your blog check list? Design, configure, post a few times a week. All done. Bzzzzz! Wrong answer, not by a long shot. Here’s some blogging advice I recently gave after the initial setup of a Blogger managed blog.
One great thing about blogs is that you can subscribe to them via a feed. Blogger.com offers a feed using the Atom format. However, the most popular feed format is RSS. So, my advice is to sign up for a free or Pro account at Feedburner.com and get an RSS feed. Rather than using (http://www.domainname.com/blog/atom.xml) you can use (http://www.feeds.feedburner.com/blogname) or better yet, (http://www.domainname.com/blog/feed)
By doing so, the blog can be accepted into more RSS search engines and can track the number of subscribers. With the atom.xml feed from Blogger.com you can’t track anything.
After a Feedburner RSS feed is created, the next task is to create RSS subscription buttons to make it easy for visitors to the blog to subscribe using their favorite news or RSS reader. Here’s a handy RSS button tool for that.
The “auto discovery tag” in the source code of the blog template should also be updated.
For example, the old code for a Blogger.com blog:
Now here’s the Feedburner url it should be changed to:
After the feed url is updated then it’s important to ping after blog post is entered to let the blog search engines know that an update has been made. Pingomatic is a useful service for that.
Tip: Be sure to bookmark the submission results page so you don’t have to refill out the form every time. With other services like WordPress or Moveable Type, the blog software can be configured to “ping” automatically. With Blogger.com it must be done manually.
To create more awareness of your blog, submit it to blog and RSS search engines and directories.
After all of this, consider doing a “free” or low cost version press release announcing your blog using these wire services:
Send out the same release with all 4 services at the same time. The releases can get picked up by other sites and blogs that will use them as content. Each release should contain the full url to the blog. As the release gets picked up by other web sites and blogs, it can point links and drive traffic to the blog.