Well-known tech blogger Jeremy Wright has written a newly released book entitled Blog Marketing that goes into extensive detail about how blogs can be used by businesses, both large and small, for marketing purposes.
The book is a testament to Jeremy’s in-depth knowledge of business blogging. To borrow a quote from the Bible, Jeremy “speaks as one having authority and not as a scribe.” In fact, the book is in and of itself a “bible” for business blogging in that it covers pretty much any area of concern companies might have about the use of blogs. It’s a perfect compliment to Susannah Gardner’s book Buzz Marketing with Blogs For Dummies too.
The language in the book is not overly technical, so it’s useful for the layperson. While I think it’s slanted a bit toward enterprise blogging, there is enough good advice to go around to make it useful for small business as well. Hence, I highly recommend it.
In the spirit of full-disclosure, Jeremy does use some material from me (pg. 29, 35-36). Despite that, it’s STILL a good read and well-worth the money. Might make a good stocking stuffer for the blogger in your family. At 336 pages it would fill up that stocking, so you might want to wrap it up and put it under the tree. At $16.47 (Amazon’s price) it’s a steal, and it’s bound in hardcover.