What’s Next Online’s Chief Strategist BL Ochman recently interviewed master marketer Seth Godin about his take on blogs. During the course of the conversation Seth made some noteworthy points regarding the use of this medium. The following are some of my favorites, then I want to close by making a point. “Since I stopped writing for Fast Company a year ago, I find the blog is far more effective than the magazine ever was for putting my ideas out there. I am not doing this because I want to make more money. I blog because it is gratifying to see my ideas spread.
“I don’t want anyone to buy my book and end up feeling that they were tricked into it. So the more I can tell them about my ideas, the more they know what they are getting if they buy my book.
“We are in a weird interregnum where we are in between stage where people trying to figure out where blogging is going…blogging is like being on Larry King or something – you don´t expect to get paid for it, because it´s such an efficient way to spread your ideas.
“The world doesn´t need another blog. But if you have a mission, a goal, a thing you´re trying to accomplish, a blog may be a great way to get there. The giant stumbling block is this: when faced with the new and the uncertain, many people slavishly follow the rules. If you follow the rules, your blog will not only be boring, but it won´t help you reach your goals.”
One of the beyond the hype benefits of blogging is that it is a way to help you gain a reputation as being the expert on whatever subject you write about. It’s obvious Seth sees his blog as a way to establish credibility, and to make him the “goto” guy for new ideas related to marketing.
What works for Seth will work for you. Use your blog as an idea-sharing device. Give some of your knowledge away, and you’ll be surprised at how many people come knocking at your door ready to pay you for more of it.