BizSugar is a social bookmarking and networking site for small business and medium-sized business owners and managers. It allows you to submit, share and vote for the best business information links on the Internet. The value is that you can quickly see what others find useful and helpful and read only those. Theoretically, it is a terrific filter and so far, it is working.
Here’s an example of one I posted just recently about Online Scheduling and Staffing.
Another one that I voted for is about Why Cold Calling Doesn’t Work. As a quick disclaimer, I do believe that cold calling works, but it has to be done differently than most appointment setters and telemarketing firms currently operate in this conversation economy. Nonetheless, I voted for the article because they lay out a strong and valid argument. Buried within it are cold calling tips.
Here’s another article I found useful and then posted to BizSugar about Social Media at the New York Times.
If you are publishing relevant and timely articles and blog posts, you can sign up for BizSugar and post what you think is meaningful. While it is not out of bounds to link to your own articles, many social media and network sites sort of frown on the practice. It is perceived as tooting your own horn! But there’s nothing wrong with your readers and fans submitting some of your good content for you. The community will ultimately decide if the article or post is worth voting up or down.
TJ McCue is the strategic content guy at Q4 Sales and founder of Sales Rescue Team, which is a free site review initiative to help small business owners with their online sales and marketing. He is at work on the Appointment Setting Resource Center for Small Business.
You can follow him at Twitter.