One of my favorite reads is BizReport and this recently popped in my inbox.
Here’s the BizReport post:
“Content isn’t dead, not even content from the lagging newspaper market, but according to a new report content isn’t being correctly monetized. The new report from Roper Public Affairs for the Custom Publishing Council finds that more than 90% of consumers are familiar with a custom publication and more than 66% report finding the information provided in custom publications to be helpful in making purchasing decisions.”
These custom publications, well-written blogs, and other content sources are not populating the web with fast-written, keyword rich copy just to game the search engines. They are writing thoughtful, researched, intense articles to help the reader.
How is this useful? Many of the best bloggers out there are niche publishers. I think there’s a misconception by most small business owners that somehow blogging is a trivial pursuit. So don’t call it blogging, call it publishing. Call it marketing.
BlogHer just reported a similar finding — women spend a fair bit of time online and their purchase decisions are guided by the bloggers and social media sites they frequent. The same is probably true of men, but they don’t admit it as readily…