I started to call this post “The Early Blog Gets the Bird,” but thought that might be a bit too cute. The fact is, being the early bird and getting in on blogging now before it becomes just another way business is done will help enhance the chances of your business benefitting financially.
Take for example Birderblog.com, a blog about birdwatching. See, it’s not just a blog about birdwatching. It’s also a blog about selling binoculars. It’s owned by Daniel Thralow, founder and president of Thralow Inc., and used as a marketing channel for his online store Binoculars.com.
According to an article on MSNBC.com, Thralow uses the blog to “direct people to Binoculars.com (and vice versa). When binoculars are mentioned in the blog’s text, the reference is hyperlinked to a page featuring the product on Binoculars.com. The blog also includes banner ads promoting Binoculars.com.”
Tharow has spent a tidy sum on the blog – $60,000 so far – mostly to hire well-known ornithologist Laura Erickson to write a daily entry about birds, bird-watching and tools of the trade…and one of those tools is, of course, binoculars.
Don’t be scared away by that figure. You can do this for much less, particularly if you can find in-house staff to do the blogging. According to Tharow, “If the passionate blogger is also the business owner, the labor could be free.”
The blog is showing measured success in terms of traffic and sales conversion at this point, but Tharow feels confident it is adding benefit as a way to connect with customers.
The point here is that blogs can be a great way to market your product or service. The keys are in finding the right message and the right blogger. Why not be the “early bird” in your niche and begin a blog to market your business.