The growing movement of retailers to downtown locations includes the downsizing of traditional formats by some mega-retailers. A survey AMR Research conducted for the National Retail Federation reveals that some consumer electronics and office supply stores are scaling back their usual 50,000-square-foot stores to spaces as small as 5,000 square feet to 10,000 square feet when they open in urban areas.
Once in these mini-spaces, the retailers cater to nearby businesses that might need, say, quick copying or shipping or, perhaps, a product to complement their iPod, explains Rob Garf of AMR Research.
As an brand new example of this trend, Garf notes the announcement earlier this month by Tiffany & Co. that it will open smaller stores next year.
One end result of this shift, Garf says: “It keeps traditional mall landlords on their toes.”