Gearing up for the holidays, Dan Butler of the National Retail Federation has been checking his list of what he thinks will be hot items for the retail selling season.
One sure bet, Butler says, is technology in fashion — that is, apparel with pockets for cell phones and PDAs.
Red Kap offers cell phone pants with a cell phone pocket with a concealed closure on the right side seam. Surf&Dirt sells shorts with a cell phone pocket. North End Apparel makes a men’s jacket that comes with inside pockets for both cell phones and PDAs. As for purses, electronics pockets have become almost ubiquitous in this fashion item.
Technological fashion is hip. It’s in demand. If it’s in your store, make sure your shoppers know it.