Big Firms Can Share: “Big Firms Can Share Some Helpful Wisdom”
By JEFF BAILEY
“If you’re like most entrepreneurs, at your company you’re the chief executive officer, top salesman, finance boss, personnel director — and you make the coffee. And increasingly, you find yourself competing against larger companies that have well-trained specialists in all of those roles.”
– The advice to rely on your big vendors/suppliers is all well and good but you should be trying to differentiate yourselves from the big boys, not imitate them. By doing this and also adapting quickly you play to your strengths and not theirs. It is easier and better to teach yourself what you need to know via all of the support organizations and free online training out there then relying on a competitor to do this for you. While your vendor/supplier is probably willing to help you out I can almost guarantee that if their big boy partner comes a knockin’ you will just see dust. The way that Hallmark is handling it’s independently owned shops, the conflict of interest that they have selling to the big chains and the decreasing number of independent stores tells me to stay far away from them. They obviously don’t have the necessary incentive to focus on the small businesses and in my opinion they should abandon it or make up their mind to truly join the small business cause. -ed.