Not so long ago you could often meet small business owners who just didn’t have a website. Whether it was because they didn’t actually sell products online, or because they were a local business and didn’t need to be “found”, these business owners felt that a website was optional, like a brochure.
Now there is growing pressure for all of us to be a part of the many social networks and platforms – Twitter, LinkedIn, Facebook, blogs and more. There are many benefits to using this technology.. interacting with potential customers and referral sources, getting feedback from customers, and sharing your expertise.
But do all these tools make sense for every business? It can be an overwhelming prospect for a small business owner who’s also got a company to run. Like any other technology, you really need to look at your investment (which in this case is mainly time) and make sure that it fits into your overall company strategy. Just because something is the latest and greatest doesn’t mean that it’s the best tool for you.
On Wednesday June 10th at 2pm EDT we’re hosting a webinar that will help you figure out which of these powerful tools make sense for you, and how to leverage them to actually grow your business.
Ramon Ray will host a panel discussion with our guest experts Michelle Riggen-Ransom of BatchBlue Software and Paul Burani of Clicksharp Marketing. You’ll learn:
- How to successfully leverage social media tools
- Why all social media services are not the same
- How a web site, email newsletter, blog and social media networks can work together
- What parts of social networking is HYPE
You’ll get tons of practical tips, plus advice on what NOT to do, and there will be time at the end for audience members to ask questions.
Laura Leites, Assistant Editor, Smallbiztechnology.com