Creating a compelling story.
Getting away from mearly covering information (the more slides the better mentality).
Organizing my thoughts to build drama and persuade.
Create a more evocative and provocative presentation.
And I am just getting into the book. I am sure that there will be more insights as I create this presentation using his process.
I also like that the templates are available from his website for free. Speeds things up.
Cliff is also doing webinars that you can check out here. (This links to his blog.)
If you do presentations or training sessions, get the book!