Seth Godin posted an interesting blog entry about gaining Web traffic last week, and he makes some good points that can be transferred to the eBay realm.
The main idea is that people have come to believe that the “system” can be gamed somehow, bringing traffic to your listings and ecommerce sites with tricks and short-cuts.
The truth, however, is that good businesses are building traffic and buyers because they practice sound fundamentals. They offer value, position their products in front of well-defined niches, and develop relationships with shoppers and customers via email and direct mail. This is the work that takes more than just a few tricks. It takes organic growth, as Godin calls it, and a dedication to customer service that goes beyond the desire for profits.
The eBay world has been saturated with hucksters and get rich quick “systems” that promise massive traffic spikes. Be wary of these come ons. The only way to gain loyal customers and follow through on product delivery is to practice sound fundamentals.